Discovery Cube LA Opens New “Science of Hockey” Exhibit in Partnership with the LA Kings
The world’s fastest game on ice comes to life in all-new science based exhibit surrounding the Stanley Cup success of the team
LOS ANGELES (March 19, 2015) – The LA Kings Science of Hockey exhibit opened today for the first time at Discovery Cube Los Angeles (DCLA). Science and hockey fans alike can now be immersed in one of the most technically advanced sports-themed exhibits featuring the Stanley-Cup Champion Los Angeles Kings. This permanent attraction offers interactive learning focused on the science, math, and skills behind the thrilling sport of hockey.
Designed and produced by BaAM Productions, the new, second-floor Science of Hockey exhibit is one of more than a dozen highly interactive, science-based attractions now featured on the 2.5-acre site of DCLA in the Hansen Dam Recreational Area. According to Kafi D. Blumenfield, DCLA Executive Director, the Science of Hockey provides guests with an up-close look at the sport of hockey and the team while discovering the fascinating science behind the game.
“We are excited to open this wonderful exhibit to the public. The Kings Care Foundation has been an amazing partner in this endeavor and I believe we have created a best-in-class attraction that will further science learning and foster future hockey fans!”
DCLA partnered with the Kings Care Foundation and BaAm Productions to ensure the exhibit was as interactive and realistic as possible. Visitors enter the exhibit through a replica of the iconic LA Kings Player Tunnel at STAPLES Center and find hands-on exhibits that provide exclusive access to the sport and the team. Visitors will enjoy the following exhibits and displays:
- You Be the Goalie / You Be the Shooter – Participants in this unique, in-the-game experience don a blocker and glove to try and stop pucks shot from virtual versions of LA Kings players Dustin Brown, Drew Doughty and Jeff Carter. If they choose to turn the tables, and take shots on LA Kings goalie Jonathan Quick in “You be the Shooter,” they are rewarded with instant speed and accuracy readings.
- Penalty Box – Fans can help get an LA Kings player out of the penalty box and back on the ice by correctly answering a series of questions about the math and science surrounding the sport.
- Zamboni Test Drive – Occupying the center of the Science of Hockey is a replica Zamboni offering guests the once-in-a-lifetime chance to climb aboard, turn the auger and get the feel of driving this iconic, ice-resurfacing machine. A scale replica of the STAPLES Center scoreboard overhead provides the perfect photo opportunity.
- Suit Yourself – NHL hopefuls can use interactive touch screens to design their very own jerseys and then capture and add their own likeness before the highly personalized image is displayed on a large screen.
- Equipment Lab – An interactive display allows guests to technically compare an old uniform and equipment to the modern, streamlined uniforms of today. Meanwhile, a display wall of equipment cut in cross-section and a series of videos demonstrate the equipment in action, force and power exchange dynamics, STOP program and safety tips.
- Healthy Locker Room – Guests learn about training and nutrition by playing interactive games in this unique, technically advanced replica of the LA Kings locker room. Hands-on participatory consoles at each players’ locker provide memorable opportunities for individual and group play and discovery.
- Skater Challenge – Intrepid skaters can follow Dustin Brown or LA Kings mascot Bailey around the ice to test their skating ability and speed. The faster the visitor skates, the faster the on-screen LA Kings player or mascot moves.
- LA Kings Story – The culmination of the Science of Hockey experience is the LA Kings Story featuring great moments in LA Kings history, with storytelling supported by compelling, larger-than-life images, artifacts and video. A photo opportunity will allow fans to picture themselves holding the Stanley Cup.
“The Science of Hockey is an incredible opportunity to share the game we love to a large number of people, including kids. The interactive experience is fun and it is educational. It will immediately become a destination spot – the location is ideal — for those who already enjoy hockey and to those who will be learning about the game for the very first time,” said Kings President, Business Operations and Hockey Hall of Famer Luc Robitaille.
The Science of Hockey is included in general admission to DCLA. Tickets to DCLA can be bought online at www.la.discoverycube.org/ or on campus. General admission prices are as follows: adult ($16.95), senior ($12.95), and children 3-14 ($12.95). Now through June 30th, there is special admission pricing of just $10 for everyone.
About Discovery Science Foundation:
The Discovery Science Foundation serves as the program-development, marketing and fundraising arm for hands-on science learning museums in Orange County and Los Angeles. Established in 1989, the original non-profit Taco Bell Discovery Science Center in Santa Ana, now renamed Discovery Cube Orange County, presented by Taco Bell, continues to inspire and educate millions of young minds through engaging science based programs and exhibits. In 2012, the Center was named one of the ten “Most Trusted Brands” in Orange County and in 2013 was awarded the National Medal of Service from the Institute of Museum and Library Services.
In November 2014, Discovery Cube Los Angeles, a second not-for-profit museum offering an exhibit and program mix unique to Los Angeles, opened in the Hansen Dam Recreational Area of the San Fernando Valley. For more information, call (866) 552-CUBE (2823) or visit discoverycube.org. Follow the Orange County and Los Angeles campus on Twitter (@DiscoveryCubeOC and @DiscoveryCubeLA).
About The Kings Care Foundation:
The Kings Care Foundation (Federal Tax ID #95-4443065) is the award winning, non-profit children’s charity of the LA Kings hockey club, the 2014 Stanley Cup Champions. Formed in 1996, the Kings Care Foundation has donated more than $7 million in monetary and in-kind support which allows the Kings Care Foundation to make a direct impact on the lives of nearly one million children throughout Southern California each year. For all Kings information, visit LAKings.com. Follow the club on Twitter (@LAKings and @LAKingsPR).
BaAM is a creative production company that develops experiences for the entertainment, culture, and sports industries. As collaborative storytellers, we provide concept creative, interpretive planning, design development and project management. Our projects range from permanent museum exhibits to multi-day fan events and world-class entertainment productions for clients throughout North America. BaAM’s clients include Discovery Cube Orange County and Los Angeles, Toronto Zoo, Science North, TORONTO 2015 Pan Am Organizing Committee, National Hockey League, Major League Baseball, and the Olympic Spirit Group. Follow us on Twitter @BaAMProductions and www.baamproductions.com to stay up-to-date with all of our exciting projects and events.
Discovery Science Foundation Contacts (media):
Dan Nasitka – Manager, Communications; Discovery Science Foundation
(714) 913-5018; firstname.lastname@example.org
LA Kings Contacts (media):
Michael Altieri – Vice President, LA Kings – (310) 535-4545
Jeff Moeller – Senior Director, LA Kings – (310) 535-4544